FANTA’s Instagram powered photo booth
Interactive Event Ideas That Drive Engagement
We’re always on the lookout for unique and creative interactive event ideas, and one campaign that really stood out was Fanta’s clever use of social media to engage their audience in real time.
Working alongside JCDecaux, Fanta created an interactive experience by combining digital sharing with a physical activation. Guests were encouraged to take a selfie against a series of bright, eye-catching Fanta backdrops and upload their photo to Instagram using the hashtag #FantaTastesLike.
Once shared, participants received an instant branded print, turning a simple social media post into a tangible and memorable experience.
This is a great example of how interactive event ideas can turn a simple moment into a memorable and shareable experience.
Why Event Hashtags Work
Event hashtags are a simple but powerful way to connect your audience both online and offline.
By encouraging guests to post using a specific hashtag, you create a central hub where all event content lives. This not only boosts visibility but also encourages more people to participate and engage.
Event hashtags can:
- Increase social media reach
- Encourage user generated content
- Create a shared experience for guests
- Extend the life of your event beyond the day itself
A More Modern Approach to Hashtags
While Instagram printers were once a popular feature, the way guests interact with content has evolved.
Today, people expect instant access and the ability to share content directly from their phones. This is where modern photo booth experiences come in.
With digital booths such as GIF booths and 360 video booths, guests can create high-quality content that is designed for social media. Combined with instant delivery via SMS or email, it makes sharing effortless and far more aligned with current user behaviour.
Bringing Hashtags and Content Together
The real power of event hashtags comes from pairing them with content worth sharing.
When guests are creating fun, high-quality images or videos, they are far more likely to post and engage with your hashtag. This is especially effective for brand activations, product launches, and corporate events where visibility and engagement are key.
Event Hashtag Ideas for Your Next Event
If you’re planning an event, creating a simple and memorable hashtag is a great place to start.
Think about:
- Keeping it short and easy to spell
- Making it relevant to your brand or event
- Ensuring it’s unique and not already widely used
Photo Booth Hire Melbourne
If you’re looking to create a more interactive and shareable experience, combining a custom hashtag with a modern photo booth is one of the most effective ways to engage your guests.
Digital booths such as GIF booths and 360 video booths are designed to create content your guests will actually want to share, helping extend your event beyond the moment.
